Design Work
Radiance Awards
Brand Identity - Marketing - Print Materials
My contributions specifically include the new logo, the 5th element, all of the printed posters, as well as the printed style guide that was presented to the Radiance Awards coordinators, the head of the graphic design department, and the president of the college.
The Scope
The Radiance Awards are a series of awards given out during a ceremony that Rocky Mountain College of Art + Design hosts annually. Its main purpose is to celebrate RMCAD'S alumni who have been doing notable things in the art world after graduating. It's also used to celebrate and appreciate any industry partners who have funded programs or faculty members that have left incredible legacy behind.
I worked in collaboration with a team to produce an entire rebrand of the event's visual language, as well as its overall experience.
We identified existing pain points through interviews, site research, and understanding what was missing from previous Radiance events.
RMCAD had created an entire award (the Spark award) to thank our class for the work and research we had put into this project!
Moore
AACess
Research - Brand Identity - Merchandise Graphics
The Scope
This brand is currently being developed, the concept is that it's a stylish clothing brand that raises money to increase access to AAC machines for children who are nonverbal and cannot communicate traditionally. Mailey Moore is the creator of this brand and asked me for help with its identity development. For Mailey I created a primary logo, two secondary logo options, a submark, a color pallet, a mascot, and a lot of different clothing options. For this project I did a lot of background research so I felt like I actually understood the extent of what Mailey was trying to achieve!
